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KI im Marketing

Realignment of the blog and newsletter through a fresh brand identity, a clean web design, and the SEO-optimised migration of over 400 posts.

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Brand strategy and development Web design Blog migration SEO optimisation

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  • MacBook Mockup der Website KI im Marketing
  • Plakatwand mit dem Logo von KI im Marketing
  • iPhone Mockup der Website KI im Marketing
  • MacBook Mockup der Website KI im Marketing
  • Plakatwand mit dem Logo von KI im Marketing
  • iPhone Mockup der Website KI im Marketing

"I put off the relaunch of the blog for a long time, because the task was no small feat considering the sheer volume of content. KOJA Studios were the ideal partners. After an initial analysis, they already had a clear idea of where the journey could go. The new brand identity and the completely redesigned web appearance have turned 'AI in Marketing' into a relevant player in the specialist media landscape. Thank you so much for your support!"

Logo von KI im Marketing
Portrait von Helmut van Rinsum

Helmut van Rinsum

Author of "AI in Marketing"

Die Herausforderung

"AI in Marketing" has been an important hub for marketers and companies dealing with artificial intelligence since 2018. However, the old WordPress website no longer met the growing demands of the brand and its community: an outdated structure, a lack of brand identity and a lack of categorisation made a fundamental transformation necessary. A particular challenge was the migration of almost 400 blog posts - a task in which no post could be lost.

Die Herausforderung

"AI in Marketing" has been an important hub for marketers and companies dealing with artificial intelligence since 2018. However, the old WordPress website no longer met the growing demands of the brand and its community: an outdated structure, a lack of brand identity and a lack of categorisation made a fundamental transformation necessary. A particular challenge was the migration of almost 400 blog posts - a task in which no post could be lost.

Alte Website von KI im Marketing
Alte Website von KI im Marketing
Alte Website von KI im Marketing
MacBook Mockup der Website KI im Marketing

Das Ziel

The vision: "AI in marketing" should present itself as a modern, future-oriented platform that conveys expertise, inspiration, and clarity. The goal was to introduce a clear categorisation, establish a memorable brand strategy, and enable the operator to easily maintain the content on the website and present it in a compelling way.

Das Ziel

The vision: "AI in marketing" should present itself as a modern, future-oriented platform that conveys expertise, inspiration, and clarity. The goal was to introduce a clear categorisation, establish a memorable brand strategy, and enable the operator to easily maintain the content on the website and present it in a compelling way.

MacBook Mockup der Website KI im Marketing
MacBook Mockup der Website KI im Marketing

Der Prozess

Based on a brand analysis, we developed a new brand design with an AI-based logo, a modern colour palette and clear typography. In parallel, we created an intuitive web design using Framer, combining user-friendliness and structure. Following the migration of 400 blog posts, including SEO optimisation, we handed over the website along with a tutorial to facilitate independent maintenance.

Der Prozess

Based on a brand analysis, we developed a new brand design with an AI-based logo, a modern colour palette and clear typography. In parallel, we created an intuitive web design using Framer, combining user-friendliness and structure. Following the migration of 400 blog posts, including SEO optimisation, we handed over the website along with a tutorial to facilitate independent maintenance.

iPhone Mockup der Website KI im Marketing
iPhone Mockup der Website KI im Marketing
iPhone Mockup der Website KI im Marketing
Logo von KI im Marketing mit weißem Hintergrund
Logo von KI im Marketing mit weißem Hintergrund

A brand redefining itself

The new logo – an elegant mix of an AI-generated idea and strategic design – represents the fusion of artificial intelligence and marketing. Together with a fresh colour palette and modern typography, it embodies the values of 'AI in Marketing': innovation, clarity and expertise.

A brand redefining itself

The new logo – an elegant mix of an AI-generated idea and strategic design – represents the fusion of artificial intelligence and marketing. Together with a fresh colour palette and modern typography, it embodies the values of 'AI in Marketing': innovation, clarity and expertise.

The blog migration

A project of this scale demands precision. The migration of nearly 400 blog posts became a prime example of well-planned content management: all posts were restructured, enriched with alt tags, meta data and SEO-optimised content – and went live right on schedule with the launch of the new site.

The blog migration

A project of this scale demands precision. The migration of nearly 400 blog posts became a prime example of well-planned content management: all posts were restructured, enriched with alt tags, meta data and SEO-optimised content – and went live right on schedule with the launch of the new site.

Beispiel-Datei mit allen Blog-Beiträgen als Excel Datei
Beispiel-Datei mit allen Blog-Beiträgen als Excel Datei

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