Conception and implementation of a new website with an integrated donation tool, development of a brand strategy, and implementation of SEO measures.
Kunde
Hannes Jaenicke
Services
Brand Strategy Web Design Integration of a Donation Tool SEO Strategy
Die Herausforderung
The foundation had neither a clear brand identity nor its own strong online presence. Our task was to develop a modern platform that convincingly communicates the mission of the Pelorus Jack Foundation. The goal was to reach different target groups – from individuals to companies – on an emotional level and motivate them to take action. In addition, the old website had become virtually invisible due to a massive spam link injection. This legacy issue had to be technically cleaned up and the indexing restored before new content could take effect.
Die Herausforderung
The foundation had neither a clear brand identity nor its own strong online presence. Our task was to develop a modern platform that convincingly communicates the mission of the Pelorus Jack Foundation. The goal was to reach different target groups – from individuals to companies – on an emotional level and motivate them to take action. In addition, the old website had become virtually invisible due to a massive spam link injection. This legacy issue had to be technically cleaned up and the indexing restored before new content could take effect.
Das Ziel
The goal was to position the Pelorus Jack Foundation as a visible, credible environmental initiative. The new website was intended to inform and at the same time actively call for support – clearly structured, emotional and mobile-optimised. The centrepiece was an integrated donation tool that enables direct help without detours. The brand values – marine conservation, research, education, participation – were to be transported in a clearly recognisable way. In addition, a technical and content-based SEO foundation was created to increase reach. The team was to be able to maintain and expand content independently.
Das Ziel
The goal was to position the Pelorus Jack Foundation as a visible, credible environmental initiative. The new website was intended to inform and at the same time actively call for support – clearly structured, emotional and mobile-optimised. The centrepiece was an integrated donation tool that enables direct help without detours. The brand values – marine conservation, research, education, participation – were to be transported in a clearly recognisable way. In addition, a technical and content-based SEO foundation was created to increase reach. The team was to be able to maintain and expand content independently.
Der Prozess
We started with a technical analysis and cleaned up the domain from tens of thousands of spam links. Via Google Search Console, we ensured a clean indexing – the foundation for all further SEO measures. In parallel, we jointly developed a narrative and visual framework building on the existing branding. The website was implemented with Framer and expanded with a user-friendly donation tool. Conclusion: a solid SEO setup (metadata, page speed, structured content) that strengthens visibility and impact in the long term.
Der Prozess
We started with a technical analysis and cleaned up the domain from tens of thousands of spam links. Via Google Search Console, we ensured a clean indexing – the foundation for all further SEO measures. In parallel, we jointly developed a narrative and visual framework building on the existing branding. The website was implemented with Framer and expanded with a user-friendly donation tool. Conclusion: a solid SEO setup (metadata, page speed, structured content) that strengthens visibility and impact in the long term.
Brand values made visible
The values of the Pelorus Jack Foundation – ocean conservation, research, education and participation – were not only conveyed through text, but also embedded into the design of the site: through powerful images of nature, clear language and recurring calls-to-action. The result: an authentic and motivating presence that engages new supporters and retains existing ones.
Brand values made visible
The values of the Pelorus Jack Foundation – ocean conservation, research, education and participation – were not only conveyed through text, but also embedded into the design of the site: through powerful images of nature, clear language and recurring calls-to-action. The result: an authentic and motivating presence that engages new supporters and retains existing ones.
Donating made easy
We have seamlessly integrated a user-friendly donation tool into the website. Visitors can now donate directly on the page u2013 without detours, intuitively and securely. The donation page shows current goals and progress, which reinforces urgency and builds trust. This direct experience shortens the path from interest to contribution u2013 crucial for any NGO.
Donating made easy
We have seamlessly integrated a user-friendly donation tool into the website. Visitors can now donate directly on the page u2013 without detours, intuitively and securely. The donation page shows current goals and progress, which reinforces urgency and builds trust. This direct experience shortens the path from interest to contribution u2013 crucial for any NGO.
